Mission
It is the mission of the Media Awareness Project to empower youth to use media for community engagement, cultural expression & social change. We’re here to AMPLIFY youth voice in central Texas.

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Vision
We see a dynamic relationship between youth and the communities they live in, where teaching kids to create & use media facilitates learning, growth & participation.

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Impact
Everyone wants a voice in the conversation, and that includes youth. We are making an impact and that impact is formed by the engagement of young people in shaping our growth.  YouthVOICE Matters 
The Future
of YOUTH & MEDIA is full of both perils & possibilities. Children’s relationship with media demands action & investment.

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From our Strategic Plan:
The Media Awareness Project received its 501c3 status in December of 2012 after operating on a limited basis under a fiscal sponsorship with the Austin Creative Alliance in 2011. We entered our 1st fiscal year in January of 2013 with an annual budget of just over $7,000. Our initial startup costs were funded through a donation from our founders and primarily supplied equipment and funding for instructional support.  In our first year we worked with about 40 Austin kids through after school programming and through our work in Juvenile Justice.  As of January 2015 we have entered our 3rd fiscal year and our projected annual budget this year will be approximately $140,000. we are currently serving +225 students per week in AISD and on track to work with about 1,000 central Texas youth this year.    
Our priorities right now are centered around managing growth to ensure we are meeting our mission in all of our activities.  In shaping the course of the Media Awareness Project for the future, we are proud to be the ONLY organization in central Texas committed solely to teaching youth to create socially conscious media. As we kick off 2015, our focus is on tangibles that make sense for the organization. These include a continued focus on after-school education, since it is where many Austin kids first meet the Media Awareness Project.  We have 2 juvenile justice programs that we’re in the process of funding right now.  We are exploring what it would look like to fund a mobile facility to bring programming to rural and underserved communities in Texas with the intention of battling the digital divide (the lack of access to technology and technology-related skill training for kids and communities whose lives are shaped by the profound implications of poverty, and we are committed to making Youth Media events a part of the Austin landscape.