Lights, camera, action!

Script is finished, shots are finalized and locations are set! MAP is ready for our first production: Eliminate the HATE.  We’re using local kids, a youth producer and some very talented film professionals…and we’re expecting the result to look AMAZING! This 60 second PSA focusses on an often overlooked solution to the bullying problem:

Bullying stops within 10 seconds 57% of the time when a PEER intervenes.

What does that mean for kids?  Too often we rely on old outdated solutions to this problem.  I actually heard someone recently advise a kid to “distract the bully with a joke.” I think there is a lot of misunderstanding about what bullying looks like today. Between what’s happening in our hallways, classrooms and school busses, and the addition of cyberbullying as a medium for cruelty, kid’s today are under extreme pressure to conform.  It’s so incredibly important to tell them to stand together, to stand up for each other–to tell them that standing up for their friends makes a difference.  

Stay tuned to see the final cut!

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