Why media awareness?

The Media Awareness Project exists solely for the purpose of empowering youth by giving them the tools necessary for inquiry, expression and understanding of media.  From this common vision we are creating programs that use hands-on training in media production as a vehicle for helping kids begin to critically think and the world of media that they engage with every day. The development of these specific skills is a vehicle for media literacy, and both educational and economic opportunity.  This powerful model reaches children effectively because it is immediate and accessible.

Most of us are born with a voice, but having a voice is not enough. We must learn to use it as a tool for consciousness & social responsibility.  We engage kids in an immersion of learning through the visual arts. As they build tangible media products, they learn to advocate for themselves and others, inspiring awareness, compassion and community.  They are able to explore both the challenges and opportunities of a young person’s life collaboratively.

We are demonstrating that social change is possible, and can begin with the youngest among us. the Media Awareness Project constructs a physical experience of peer directed learning and mentorship. MAP, in partnership with our young people, is challenging the social perceptions of what is possible for kids, particularly at-risk youth who may have limited exposure to many of these ideas.  I

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